About Information

About the Information Mapping ® Method

The Information Mapping ® Method is a research-based, systematic approach to analyzing, organizing and presenting clear and user-focused information. It is widely recognized as an international content standard for creation, management and deployment of mission-critical content.

About Persuasive and Technical Writing

Business communication falls into 2 distinct categories depending on its purpose.  There is fact-based information such as that in procedures, work instructions, and policies where the aim is to convey information that people can act on. This is sometimes referred to as Technical Writing.  And there is persuasive information when the purpose of the communication is to get a response.  As a result, typical documents are emails, reports, feasibility studies.  The Information Mapping method works well for both because it focuses on the user’s needs.

Technical Writing

“Technical writing involves two key competencies,” indicates Atul Mathur, a professional engineer and technical copywriter in Singapore. “The first is the ability to understand technical language; the second is being able to express that knowledge in a clear, concise, and coherent manner.”

Our courses Mastering Successful Policies and Procedures and Mastering Policies, Procedures and Documentation focus on technical writing and are the perfect introduction for anyone who would like to become a technical writer.

Business writing

Most people spend at least part of every day writing and reading emails and other communications.  The message is often not clear and a lot of time is wasted.  Clients who create communication written using the Information Mapping method report savings of up to 50% in reading and writing time.  The Mastering Business Communications course focuses on improving writing skills and productivity gains.

About the company

Information Mapping® is a world leader in solving critical documentation issues for organizations and governments, enabling them to operate more efficiently and profitably.

The company offers a full suite of software, training and professional services, based on its proprietary methodology, the Information Mapping® Method.

Information Mapping® Australia is part of a global Partner Network. Information Mapping International has offices in the US, India and Belgium.