Information Mapping® provides a number of components that help you to analyze, organize and present information:

Information Types help you to analyze the subject matter and categorize it according to the purpose for the audience
Research-Based Principles allow you to organize information effectively so that it is easy to access, understand, and remember
Units of Information help you to create standardized information modules that contain one clear purpose
Presentation Modes allow you to format information so that it is easy to use

Don’t mistake the format for the method!

What You Can See: when you look at a Mapped document, you’re seeing the format, which is only the visible structure of the Information Mapping method. It’s easy to mistake the format for the Method itself, but there’s much more to Information Mapping than its format. In fact, the format is really just “the tip of the iceberg”

Presentation and other components

What You Can’t See: Invisible to you are the Information Mapping principles that the author followed to create a clear, easily understood document. They include:

  • Analysis of the purpose of the document, its content and the needs of the audience, and
  • Organization and sequencing of the content based on the results of the analysis.

Only after the Analyse and Organise phases of the Method were complete was the author ready to select the most appropriate Presentation mode.  They could then finalize the document, using the easily scanned, easily understood visible structure that you see.

Summary: The format is just one component of the Information Mapping method. Applying the format without understanding the Method cannot be effective.