By implementing and using the Information Mapping method, you may see the following benefits:

For the organization

Revenue Growth
 By reducing time to create content and accelerating time to market.
Cost Reduction
 By capturing employee knowledge, increasing operational efficiency, reducing support calls, and decreasing translation costs.
Risk mitigation
By increasing safety and compliance.


For the reader and the writer

This chart shows the benefits of Information Mapping® for the reader and the writer:



Background: research

No, we did not invent the numbers above. While at Harvard and Columbia universities, Robert E. Horn, Information Mapping®’s founder, conducted research about how readers deal with large amounts of information. This resulted in the Information Mapping® method, which is based on:

  • learning theory
  • human factors engineering, and
  • cognitive science.