By implementing and using the Information Mapping method, you may see the following benefits:
For the organization
For the reader and the writer
This chart shows the benefits of Information Mapping® for the reader and the writer:
No, we did not invent the numbers above. While at Harvard and Columbia universities, Robert E. Horn, Information Mapping®’s founder, conducted research about how readers deal with large amounts of information. This resulted in the Information Mapping® method, which is based on:
- learning theory
- human factors engineering, and
- cognitive science.